Friday, June 12, 2015

Society nd Culture...

SOCIETY AND CULTURE
The society in which we live determines everything from the food we eat to the choices we make. The word society comes from the latin root socius, meaning “companion” or “being with others.” A society consists of people who share a territory, who interact with each other, and who share a culture. Some societies are, in fact, groups of people united by friendship or common interests. Our respective societies teach us how to behave, what to believe, and how we’ll be punished if we don’t follow the laws or customs in place.
Sociologists study the way people learn about their own society’s cultures and how they discover their place within those cultures. They also examine the ways in which people from differing cultures interact and sometimes clash—and how mutual understanding and respect might be reached.
Society
According to sociologists, a society is a group of people with common territory, interaction, and culture. Social groups consist of two or more people who interact and identify with one another.
·         Territory: Most countries have formal boundaries and territory that the world recognizes as theirs. However, a society’s boundaries don’t have to be geopolitical borders, such as the one between the United States and Canada. Instead, members of a society, as well as nonmembers, must recognize particular land as belonging to that society.
Example: The society of the Yanomamo has fluid but definable land boundaries. Located in a South American rain forest, Yanamamo territory extends along the border of Brazil and Venezuela. While outsiders would have a hard time determining where Yanomamo land begins and ends, the Yanomamo and their neighbors have no trouble discerning which land is theirs and which is not.
·         Interaction: Members of a society must come in contact with one another. If a group of people within a country has no regular contact with another group, those groups cannot be considered part of the same society. Geographic distance and language barriers can separate societies within a country.
Example: Although Islam was practiced in both parts of the country, the residents of East Pakistan spoke Bengali, while the residents of West Pakistan spoke Urdu. Geographic distance, language differences, and other factors proved insurmountable. In 1971, the nation split into two countries, with West Pakistan assuming the name Pakistan and East Pakistan becoming Bangladesh. Within each newly formed society, people had a common culture, history, and language, and distance was no longer a factor.
·         Culture: People of the same society share aspects of their culture, such as language or beliefs. Culture refers to the language, values, beliefs, behavior, and material objects that constitute a people’s way of life. It is a defining element of society.
Example: Some features of American culture are the English language, a democratic system of government, cuisine (such as hamburgers and corn on the cob), and a belief in individualism and freedom.

Pluralism

The United States is a society composed of many groups of people, some of whom originally belonged to other societies. Sociologists consider the United States apluralistic society, meaning it is built of many groups. As societies modernize, they attract people from countries where there may be economic hardship, political unrest, or religious persecution. Since the industrialized countries of the West were the first to modernize, these countries tend to be more pluralistic than countries in other parts of the world.
Many people came to the United States between the mid-nineteenth and mid-twentieth centuries. Fleeing poverty and religious persecution, these immigrants arrived in waves from Europe and Asia and helped create the pluralism that makes the United States unique.
Pluralism in the Neighborhood
Both cities and regions reflect pluralism in the United States. Most major American cities have areas in which people from particular backgrounds are concentrated, such as Little Italy in New York, Chinatown in San Francisco, and Little Havana in Miami. Regionally, people of Mexican descent tend to live in those states that border Mexico. Individuals of Cuban descent are concentrated in Florida. Spanish-speaking people from other Caribbean islands, such as Puerto Rico and the Dominican Republic, are more likely to live in the Northeast.
Assimilation
Some practices that are common in other societies will inevitably offend or contradict the values and beliefs of the new society. Groups seeking to become part of a pluralistic society often have to give up many of their original traditions in order to fit in—a process known as assimilation.
Example: When people arrive in the United States from other countries, they most likely speak a foreign language. As they live here, they generally learn at least some English, and many become fluent. Their children are most likely bilingual, speaking English as well as the language of their parents. By the third generation, the language originally spoken by their grandparents is often lost.
In pluralistic societies, groups do not have to give up all of their former beliefs and practices. Many groups within a pluralistic society retain their ethnic traditions.
Example: Although Chinese immigrants started arriving in the United States 150 years ago, Chinese-American communities still follow some traditions, such as celebrating the Lunar New Year.
Melting Pot?
The United States is commonly referred to as a melting pot, a society in which people from different societies blend together into a single mass. Some sociologists prefer the term “multicultural,” pointing out that even if a group has been in this country for many generations, they probably still retain some of their original heritage. The term “multiculturalism” recognizes the original heritages of millions of Americans, noting that Americans who are originally from other societies do not necessarily have to lose their individual markers by melting into the mainstream.
Equality
In a truly pluralistic society, no one group is officially considered more influential than another. In keeping with this belief, the United States does not, for example, put a legal quota on how many Italian Americans can vote in national elections, how many African Americans may run for public office, or how many Vietnamese Americans can live on a certain street. However, powerful informal mechanisms, such as prejudice and discrimination, work to keep many groups out of the political process or out of certain neighborhoods.
Types
The society we live in did not spring up overnight; human societies have evolved slowly over many millennia. However, throughout history, technological developments have sometimes brought about dramatic change that has propelled human society into its next age.

Hunting and Gathering Societies

Hunting and gathering societies survive by hunting game and gathering edible plants. Until about 12,000 years ago, all societies were hunting and gathering societies.
There are five basic characteristics of hunting and gathering societies: 
1.    The primary institution is the family, which decides how food is to be shared and how children are to be socialized, and which provides for the protection of its members.
2.    They tend to be small, with fewer than fifty members.
3.    They tend to be nomadic, moving to new areas when the current food supply in a given area has been exhausted.
4.    Members display a high level of interdependence.
5.    Labor division is based on sex: men hunt, and women gather.
The first social revolution—the domestication of plants and animals—led to the birth of the horticultural and pastoral societies.
Twilight of the Hunter-Gatherers
Hunting and gathering societies are slowly disappearing, as the encroachment of civilization destroys the land they depend on. The Pygmies in Africa are one of the few remaining such societies.

Horticultural Societies

In a horticultural society, hand tools are used to tend crops.The first horticultural societies sprang up about 10,000–12,000 years ago in the most fertile areas of the Middle East, Latin America, and Asia. The tools they used were simple: sticks or hoe-like instruments used to punch holes in the ground so that crops could be planted. With the advent of horticultural machinery, people no longer had to depend on the gathering of edible plants—they could now grow their own food. They no longer had to leave an area when the food supply was exhausted, as they could stay in one place until the soil was depleted.

Pastoral Societies

A pastoral society relies on the domestication and breeding of animals for food.Some geographic regions, such as the desert regions of North Africa, cannot support crops, so these societies learned how to domesticate and breed animals. The members of a pastoral society must move only when the grazing land ceases to be usable. Many pastoral societies still exist in Africa, Latin America, and parts of Asia.
Job Specialization
As techniques for raising crops and domesticating and breeding animals improved, societies began to produce more food than they needed. Societies also became larger and more permanently rooted to one location. For the first time in human history, not everyone was engaged in the gathering or production of food. As a result, job specialization emerged. While some people farmed or raised animals, others produced crafts, became involved in trade, or provided such goods as farming tools or clothing.

Agricultural Societies

The invention of the plow during the horticultural and pastoral societies is considered the second social revolution, and it led to the establishment of agricultural societies approximately five thousand to six thousand years ago. Members of an agricultural or agrarian society tend crops with an animal harnessed to a plow. The use of animals to pull a plow eventually led to the creation of cities and formed the basic structure of most modern societies.
The development of agricultural societies followed this general sequence:
·         Animals are used to pull plows.
·         Larger areas of land can then be cultivated.
·         As the soil is aerated during plowing, it yields more crops for longer periods of time.
·         Productivity increases, and as long as there is plenty of food, people do not have to move.
·         Towns form, and then cities.
·         As crop yields are high, it is no longer necessary for every member of the society to engage in some form of farming, so some people begin developing other skills. Job specialization increases.
·         Fewer people are directly involved with the production of food, and the economy becomes more complex.
Around this same time, the wheel was invented, along with writing, numbers, and what we would today call the arts. However, the invention of the steam engine—the third social revolution—was what took humans from agricultural to industrial society.
Roots of Gender Inequality
As people moved toward domesticating animals and using them to do work, males tended to dominate more of the workforce, since physical strength was necessary to control animals. By the time societies became agricultural, males all but dominated the production of food. Since then, more prestige has been accorded to traditionally male jobs than to traditionally female jobs, and hence, to males more than to females.

Industrial Societies

An industrial society uses advanced sources of energy, rather than humans and animals, to run large machinery. Industrialization began in the mid-1700s, when the steam engine was first used in Great Britain as a means of running other machines. By the twentieth century, industrialized societies had changed dramatically:
·         People and goods traversed much longer distances because of innovations in transportation, such as the train and the steamship.
·         Rural areas lost population because more and more people were engaged in factory work and had to move to the cities.
·         Fewer people were needed in agriculture, and societies became urbanized, which means that the majority of the population lived within commuting distance of a major city.
·         Suburbs grew up around cities to provide city-dwellers with alternative places to live.
The twentieth century also saw the invention of the automobile and the harnessing of electricity, leading to faster and easier transportation, better food storage, mass communication, and much more. Occupational specialization became even more pronounced, and a person’s vocation became more of an identifier than his or her family ties, as was common in nonindustrial societies.
Gemeinschaft and Gesellschaft
Sociologist Ferdinand Tönnies divided societies into two large categories:Gemeinschaft societies and Gesellschaft societies. Gemeinschaft societies consist primarily of villages in which everyone knows everyone else. Relationships are lifelong and based on kinship. A Gesellschaft society is modernized. People have little in common with one another, and relationships are short term and based on self-interest, with little concern for the well-being of others.

Postindustrial Societies

The Industrial Revolution transformed Western societies in many unexpected ways. All the machines and inventions for producing and transporting goods reduced the need for human labor so much that the economy transformed again, from an industrial to a postindustrial economy.
A postindustrial society, the type of society that has developed over the past few decades, features an economy based on services and technology, not production. There are three major characteristics of a postindustrial economy:
1.    Focus on ideas: Tangible goods no longer drive the economy.
2.    Need for higher education: Factory work does not require advanced training, and the new focus on information and technology means that people must pursue greater education.
3.    Shift in workplace from cities to homes: New communications technology allows work to be performed from a variety of locations.

Mass Society

As industrialized societies grow and develop, they become increasingly different from their less industrialized counterparts. As they become larger, they evolve into large, impersonal mass societies. In a mass society, individual achievement is valued over kinship ties, and people often feel isolated from one another. Personal incomes are generally high, and there is great diversity among people.
Norms
Every society has expectations about how its members should and should not behave. A norm is a guideline or an expectation for behavior. Each society makes up its own rules for behavior and decides when those rules have been violated and what to do about it. Norms change constantly.

How Norms Differ

Norms differ widely among societies, and they can even differ from group to group within the same society.
·         Different settings: Wherever we go, expectations are placed on our behavior. Even within the same society, these norms change from setting to setting.
Example: The way we are expected to behave in church differs from the way we are expected to behave at a party, which also differs from the way we should behave in a classroom.
·         Different countries: Norms are place-specific, and what is considered appropriate in one country may be considered highly inappropriate in another.
Example: In some African countries, it’s acceptable for people in movie theaters to yell frequently and make loud comments about the film. In the United States, people are expected to sit quietly during a movie, and shouting would be unacceptable.
·         Different time periods: Appropriate and inappropriate behavior often changes dramatically from one generation to the next. Norms can and do shift over time.
Example: In the United States in the 1950s, a woman almost never asked a man out on a date, nor did she pay for the date. While some traditional norms for dating prevail, most women today feel comfortable asking men out on dates and paying for some or even all of the expenses.

Norm Categories

Sociologists have separated norms into four categories: folkways, mores, laws, and taboos.
Folkways
A folkway is a norm for everyday behavior that people follow for the sake of convenience or tradition. People practice folkways simply because they have done things that way for a long time. Violating a folkway does not usually have serious consequences.
Example: Holding the door open for a person right behind you is a folkway.
Mores
A more (pronounced MORE-ay) is a norm based on morality, or definitions of right and wrong. Since mores have moral significance, people feel strongly about them, and violating a more usually results in disapproval.
Example: Parents who believe in the more that only married people should live together will disapprove of their son living with his girlfriend. They may consider their son’s action a violation of the moral guidelines for behavior.
Laws
A law is a norm that is written down and enforced by an official agency. Violating a law results in a specific punishment.
Example: It is illegal in most countries to drive a car while drunk, and a person violating this law may get cited for driving under the influence (DUI), which may bring a fine, loss of driver’s license, or even jail time.
Taboos
A taboo is a norm that society holds so strongly that violating it results in extreme disgust. The violator is often considered unfit to live in that society.
Example: In most countries, cannibalism and incest are considered taboo. In some Muslim cultures, eating pork is taboo because the pig is considered unclean.

Deviance

Where there are rules, there are rule breakers. Sociologists call the violation of a norm deviance. The word deviant has taken on the negative connotation of someone who behaves in disgusting or immoral ways, but to sociologists, adeviant is anyone who doesn’t follow a norm, in either a good way or a bad way. See Chapter 6 for more about deviance.
Example: Most people don’t graduate from college with a 4.0 grade point average, so sociologists view someone who does graduate with a 4.0 as deviant. Likewise, most Americans get married at some point in their lives, so someone who chooses not to marry is sociologically a deviant.
Although deviance can be good and even admirable, few societies could tolerate the chaos that would result from every person doing whatever he or she pleased.Social control refers to the methods that societies devise to encourage people to observe norms. The most common method for maintaining social control is the use of sanctions, which are socially constructed expressions of approval or disapproval. Sanctions can be positive or negative, and the ways societies devise to positively or negatively sanction behaviors are limited only by the society’s imagination.
Positive Sanctions
A positive sanction rewards someone for following a norm and serves to encourage the continuance of a certain type of behavior.
Example: A person who performs well at his or her job and is given a salary raise or a promotion is receiving a positive sanction. When parents reward a child with money for earning good grades, they are positively sanctioning that child’s behavior.
Negative Sanctions
A negative sanction is a way of communicating that a society, or some group in that society, does not approve of a particular behavior. The optimal effect of a negative sanction is to discourage the continuation of a certain type of behavior.
Example: Imprisoning a criminal for breaking the law, cutting off a thief’s hands for stealing, and taking away a teenager’s television privileges for breaking curfew are all negative sanctions.
Positive or Negative?
A sanction is not always clearly positive or negative. A child who throws a temper tantrum may find he has everyone’s attention, but while his parents might be telling him to stop, the attention he receives for his behavior is actually a positive sanction. It increases the likelihood that he’ll do it again. Attention can be a powerful positive sanction, while lack of attention can be a strong negative sanction.
Norms and Consequences
Norm
Example
Consequences for violation
Folkway
Wearing a suit to an interview
Raised eyebrow
More
Only married couples should live together
Conflicts with family members, disapproval
Law
Laws against public nudity
Imprisonment, monetary fine
Taboo
Eating human flesh
Visible signs of disgust, expulsion from society
Status and roles
Most people associate status with the prestige of a person’s lifestyle, education, or vocation. According to sociologists, status describes the position a person occupies in a particular setting. We all occupy several statuses and play the roles that may be associated with them. A role is the set of norms, values, behaviors, and personality characteristics attached to a status. An individual may occupy the statuses of student, employee, and club president and play one or more roles with each one.
Example: Status as student
Role 1: Classroom: Attending class, taking notes, and communicating with the professor
Role 2: Fellow student: Participating in study groups, sharing ideas, quizzing other students
Status as employee
Role 1: Warehouse: Unloading boxes, labeling products, restocking shelves
Role 2: Customer service: Answering questions, solving problems, researching information
Status as club president
Role 1: Administrative: Running club meetings, delegating tasks to club members
Role 2: Public: Distributing flyers, answering questions, planning community volunteer activities
At any given time, the individual described above can also occupy the statuses of athlete, date, confidant, or a number of others, depending on the setting. With each change of status, the individual plays a different role or roles.
Society’s Definition of “Roles”
Societies decide what is considered appropriate role behavior for different statuses. For example, every society has the “mother” status. However, some societies consider it inappropriate for a mother to assume the role of authority in the family. Other societies ascribe lots of power to the status of mother. In some societies, students are expected to be completely obedient to teachers. In American society, the student role involves asking the teacher questions and even challenging the teacher’s statements.

Role Conflict

Role conflict results from the competing demands of two or more roles that vie for our time and energy. The more statuses we have, and the more roles we take on, the more likely we are to experience role conflict.
A member of a nonindustrialized society generally has just a few statuses, such as spouse, parent, and villager. A typical middle-class American woman, meanwhile, probably has many statuses, and therefore many roles. She may be a mother, wife, neighbor, member of the PTA, employee, boss, town council president, and part-time student. Because people in modernized societies have so many roles, they are more likely than people in nonindustrialized societies to experience role conflict.
Example: A working father is expected at work on time but is late because one of his children is sick. His roles as father and employee are then in conflict. A role for his father status dictates that he care for his sick child, while a role for his employee status demands that he arrive at work on time.
Culture
Culture is everything made, learned, or shared by the members of a society, including values, beliefs, behaviors, and material objects.
Culture is learned, and it varies tremendously from society to society. We begin learning our culture from the moment we’re born, as the people who raise us encourage certain behaviors and teach their version of right and wrong. Although cultures vary dramatically, they all consist of two parts: material culture and nonmaterial culture.

Material Culture

Material culture consists of the concrete, visible parts of a culture, such as food, clothing, cars, weapons, and buildings. Aspects of material culture differ from society to society. Here are a few features of modern material culture in the United States:
·         Soy lattes
·         CD burners
·         Running shoes
·         iPods
·         Lifestyle magazines
·         Organic vegetables
·         Sport utility vehicles
Example: One common form of material culture is jewelry that indicates a person’s status as married. In American culture, people wear a metal band on the ring finger of the left hand to show that they are married. In smaller, nonindustrialized societies, everyone knows everyone else, so no such sign is needed. In certain parts of India, women wear a necklace to indicate that they are married. In Northern Europe, married people wear wedding bands on the right hand.

Nonmaterial Culture

Nonmaterial culture consists of the intangible aspects of a culture, such as values and beliefs. Nonmaterial culture consists of concepts and ideas that shape who we are and make us different from members of other societies.
·         A value is a culturally approved concept about what is right or wrong, desirable or undesirable. Values are a culture’s principles about how things should be and differ greatly from society to society.
Example: In the United States today, many women value thinness as a standard of beauty. In Ghana, however, most people would consider American fashion models sickly and undesirable. In that culture and others, robustness is valued over skinniness as a marker of beauty.
Cult of the Car
Automobile ownership clearly illustrates the American value of material acquisition. Americans love cars, and society is constructed to accommodate them. We have a system of interstate roadways, convenient gas stations, and many car dealerships. Businesses consider where patrons will park, and architects design homes with spaces for one or more cars. A society that values the environment more than the material acquisition might refuse to build roadways because of the damage they might do to the local wildlife.
·         Beliefs are specific ideas that people feel to be true. Values support beliefs.
Example: Americans believe in freedom of speech, and they believe they should be able to say whatever they want without fear of reprisal from the government. Many Americans value freedom as the right of all people and believe that people should be left to pursue their lives the way they want with minimal interference from the government.
In societies where there are different kinds of people, one group is usually larger or more powerful than the others. Generally, societies consist of a dominant culture, subcultures, and countercultures.

Dominant Culture

The dominant culture in a society is the group whose members are in the majority or who wield more power than other groups. In the United States, the dominant culture is that of white, middle-class, Protestant people of northern European descent. There are more white people here than African Americans, Latinos, Asian Americans, or Native Americans, and there are more middle-class people than there are rich or poor people.
The Majority Doesn’t Always Rule
A group does not have to be a majority to be a dominant culture. In South Africa, there are four times as many black Africans as white Africans of European descent. Yet under a system of racial segregation and domination called apartheid, which was legally in effect from 1948 to 1991, the white population managed to hold political and economic power. South African whites thus were the dominant culture.

Subculture

A subculture is a group that lives differently from, but not opposed to, the dominant culture. A subculture is a culture within a culture. For example, Jews form a subculture in the largely Christian United States. Catholics also form a subculture, since the majority of Americans are Protestant. Members of these subcultures do belong to the dominant culture but also have a material and nonmaterial culture specific to their subcultures.
Religion is not the only defining aspect of a subculture. The following elements can also define a subculture:
·         Occupation
·         Financial status
·         Political ideals
·         Sexual orientation
·         Age
·         Geographical location
·         Hobbies
W. E. B. Du Bois

One important theorist of subcultures was W. E. B. Du Bois. The first African American to receive a Ph.D. from Harvard University, Du Bois was one of the most renowned sociologists of race relations in the United States. He described racism as the predominant problem that American culture faced in the twentieth century. He paid special attention to the effects of what he called the “color line” in America and studied the impact of racism on both whites and blacks.

Counterculture

A counterculture is a subculture that opposes the dominant culture. For example, the hippies of the 1960s were a counterculture, as they opposed the core values held by most citizens of the United States. Hippies eschewed material possessions and the accumulation of wealth, rejected the traditional marriage norm, and espoused what they called free love, which was basically the freedom to have sex outside of marriage. Though hippies were generally peaceful, they opposed almost everything the dominant culture stood for.
Not all countercultures are nonviolent. In 1995, the federal building in Oklahoma City, Oklahoma, was blown up, killing 168 people and injuring many others. That horrific crime brought to light the existence of another counterculture in the United States: rural militias. While such groups go by several names, their members tend to be people who despise the U.S. government for what they see as its interference in the lives of citizens.
Counterculture and Politics
In many parts of the world, ethnic, political, or religious groups within larger nations struggle for independence or dominance. For generations, the Basque separatist group ETA (Freedom for the Basque Homeland) in northern Spain has violently pursued the goal of independence for the Basque regions. In Northern Ireland, which is governed by Great Britian, Sinn Fein is a violent political organization whose stated goal is the end of British rule in Ireland. ETA and Sinn Fein are examples of countercultures.
Interaction of culture
When many different cultures live together in one society, misunderstandings, biases, and judgments are inevitable—but fair evaluations, relationships, and learning experiences are also possible. Cultures cannot remain entirely separate, no matter how different they are, and the resulting effects are varied and widespread.

Ethnocentrism

Ethnocentrism is the tendency to judge another culture by the standards of one’s own culture.Ethnocentrism usually entails the notion that one’s own culture is superior to everyone else’s.
Example: Americans tend to value technological advancement, industrialization, and the accumulation of wealth. An American, applying his or her own standards to a culture that does not value those things, may view that culture as “primitive” or “uncivilized.” Such labels are not just statements but judgments: they imply that it is better to be urbanized and industrialized than it is to carry on another kind of lifestyle.
     People in other cultures, such as some European cultures, also see American culture through the lens of their own ethnocentrism. To members of other cultures, Americans may seem materialistic, brash, or arrogant, with little intellectual subtlety or spirituality. Many Americans would disagree with that assessment.
Exported Ethnocentrism
When missionaries go to other countries to convert the local people to their brand of religion, they are practicing ethnocentrism. Missionaries usually want to convert people to their own forms of worship, and they sometimes encourage people to give up their religious beliefs.

Cultural Relativism

The opposite of ethnocentrism is cultural relativism—the examination of a cultural trait within the context of that culture. Cultural relativists try to understand unfamiliar values and norms without judging them and without applying the standards of their own culture.
Example: In India, the concepts of dating, love, and marriage differ from those in the United States. Though love is important, parents choose their children’s spouses according to similarities in educational levels, religions, castes, and family backgrounds. The families trust that love will develop over time but believe that a wedding can take place without it. From an American ethnocentric perspective, arranging marriages appears to be a custom that limits individual freedom. On the other hand, a cultural relativist would acknowledge that arranged marriages serve an important function in India and other cultures.

Culture Shock

The practices of other cultures can be and often are jarring, and even the most adept cultural relativist is not immune to culture shock. Culture shock is the surprise, disorientation, and fear people can experience when they encounter a new culture.
Example: Visitors to Western Europe from Islamic countries often experience culture shock when they see women wearing what they consider to be revealing clothing and unmarried couples kissing or holding hands in public, because these behaviors are forbidden or frowned upon in their own cultures.
Culture Shock at Home
Encountering an unfamiliar subculture in one’s own country, spending time with very rich or very poor people, or spending time with a group of people who hold radical or unfamiliar political views can produce culture shock just as much as encountering a brand-new culture in a foreign country.

Culture Lag

In 1922, the sociologist William Ogburn coined the term culture lag. Culture lagrefers to the tendency for changes in material and nonmaterial culture to occur at different rates. Ogburn proposed that, in general, changes in nonmaterial culture tend to lag behind changes in material culture, including technological advances.
Technology progresses at a rapid rate, but our feelings and beliefs about it, part of our nonmaterial culture, lag behind our knowledge of how to enact technological change.
Example: Though the technology that allows people to meet online has existed for years, an understanding of what the proper conduct is in an online “dating” situation lags behind the knowledge of how to use the technology. No definite answers exist to many important questions: How long should people talk over the internet before meeting in person? What is the right interval of response time between emails? New technology has brought with it new questions and uncertainties.

Cultural Diffusion

Cultural diffusion is the process whereby an aspect of culture spreads throughout a culture or from one culture to another.
Example: In the United States in the early 1990s, only people who needed to be available in emergencies, such as doctors, carried cell phones. Today, every member of a family may have his or her own cell phone. In some developing nations, where standard telephone lines and other communications infrastructures are unreliable or nonexistent, cell phones have been welcomed enthusiastically, as they provide people with an effective communication tool.
Global Diffusion
Many aspects of American culture, such as McDonald’s hamburgers and Coca-Cola, have been diffused to other countries, and food items from other countries have become diffused throughout the United States. Sushi, for example, is now available in grocery stores in many parts of the country, and pizza can be found almost everywhere in the United States.
Review

What Is a Society?

·         A society is a group of people with shared territory, interaction, and culture. Some societies are made up of people who are united by friendship or common interests. Some societies are merely social groups, two or more people who interact and identify with one another.
·         Every society must have territory, or an area to call its own.
·         Members of a society must interact with one another on a regular basis.
·         Culture is a defining element of a society.
·         Some societies are pluralistic societies composed of many different kinds of people, some of whom belonged to other societies. The United States is a pluralistic society.
·         In a pluralistic society, members retain some ethnic traditions and beliefs from their old society. In order to fit into their new society, however, members must give up some of these original traditions. This process is called assimilation.
·         In a truly pluralistic society, no one group is officially considered more influential than another.

Types of Societies

·         Societies have evolved over many millennia. The different types of societies include hunting and gathering, horticultural, pastoral, agricultural or agrarian,industrial, and postindustrial.
·         In hunting and gathering societies, members survive by gathering plants and hunting for food.
·         Members of horticultural societies use hand tools to raise crops.
·         Members of pastoral societies rely on domestication and breeding of animals for food.
·         Members of agricultural or agrarian societies raise crops by harnessing an animal to a plow.
·         In industrial societies, members use machinery to replace human labor in the production of goods. As fewer people are needed for agriculture, societies become urbanized, which means that the majority of the population lives within commuting distance of a major city.
·         Postindustrial societies feature an economy based on services and technology rather than production.
·         A mass society is a large, impersonal society that values individual achievement over kinship ties.

Norms

·         Norms are guidelines, standards of behavior that change depending on contextand location. The four types of norms are folkways, mores, laws, and taboos.
·         Deviance is the violation of a norm, whether for good or bad.
·         Societies discourage deviance with social controls, such as positive sanctions(rewards for approved behavior) and negative sanctions (punishments for disapproved behavior).

Status and Roles

·         We all occupy several statuses, or positions in particular settings, and play roles based on them.
·         A role is a set of norms, values, and behaviors attached to a status.
·         When we are expected to fulfill more than one role at the same time, we can experience role conflict.

Culture

·         Culture is everything made, learned, or shared by the members of a society.
·         Although cultures vary dramatically, they all are composed of material culture(physical things) and nonmaterial culture (intangible aspects such as beliefsand values).
·         A dominant culture is the culture held by the majority or the most powerful. It usually maintains economic, political, and cultural power.
·         A subculture is a culture within the dominant culture. The subculture does not oppose the dominant culture but does have its own material and nonmaterial cultures that the dominant culture does not share.
·         A counterculture actively opposes the dominant culture.
·         Ethnocentrism is the tendency to view other cultures by the standards of one’s own culture. Ethnocentrists often consider their cultures superior to other cultures.
·         The opposite of ethnocentrism, cultural relativism, means interpreting other cultures based on one’s own standards.
·         We experience culture shock when the practices of other cultures seem unfamiliar, scary, or shocking.
·         William Ogburn coined the term culture lag, which occurs when material and nonmaterial culture develop at different rates. For example, culture lag sometimes leaves us with technology we’re not yet sure how to use.
·         Cultural diffusion occurs when an item of culture spreads throughout a culture or from one culture to another.


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